Drake issued statement over 'certified p**dophile' diss in song Kendrick Lamar performed at Super Bowl halftime show

Drake issued statement over ‘certified p**dophile’ diss in song Kendrick Lamar performed at Super Bowl halftime show

Drake issued statement over 'certified p**dophile' diss in song Kendrick Lamar performed at Super Bowl halftime show

Drake has issued a statement responding to Kendrick Lamar’s diss calling him a ‘certified p***ophile’

Drake is currently in the midst of a lawsuit with the Universal Music Group (UMG) who he accuses of artificially inflating the streams on the record as well as defamation.

He said in a statement issued via lawyers prior to the song playing in the half-time show of this year’s Super Bowl: “UMG is masquerading as a champion of artistic freedom by calling its actions merely ‘entertainment,’ but there is nothing entertaining about pedophilia or child abuse in the real world.

“We are confident that the evidence we will ultimately present at trial—including information we’ve already learned and continue to receive since filing the lawsuit—will expose UMG’s gross prioritization of its own corporate profits and executive bonuses over its exclusively signed artists’ well-being and the truth.”

Though both Lamar and Drake were close friends for many years, sharing several songs together a slow drift between them exploded last year.

Lamar and Drake engaged in a heated rap beef originating from a Kendrick Lamar verse on Future’s ‘Like That’ in which he took shots at Drake and J Cole over suggestions they were in a rap ‘big 3’ with him.

Drake issued the statement via lawyers (Amy Sussman via Getty Images)

Drake issued the statement via lawyers (Amy Sussman via Getty Images)

This spiralled to Drake accusing Lamar of covering up domestic abuse allegations in one diss track and Lamar penning a song to Drake’s parents and child in which he said Drake ‘should die’.

The beef ultimately ended with ‘Not Like Us’, in which Lamar said the now famous line ‘Certified Loverboy, Certified ‘p***phile’… trying to strike a chord and it’s probably a Minor.”

The song led to Lamar winning five Grammys, including record of the year, and performed at last night’s Super Bowl.

Kendrick Lamar won five Grammys (CBS Photo Archive via Getty Images)

Kendrick Lamar won five Grammys (CBS Photo Archive via Getty Images)

While some questioned whether Lamar would perform the song during the halftime show, he ended up looking directly down the barrel of the camera to rap ‘say Drake I hear you like em young.’

In addition to this, the Compton rapper brought out Serena Williams, someone long-rumoured to have dated Drake, against whom the Toronto rapper has put several references into his work.

One viewer said of the performance: “Kendrick Lamar performing “Not Like Us” and calling Drake a p*do in front of 100M viewers live at the Super Bowl is going down in history”.

Though Kendrick Lamar is not named in the lawsuit against UMG, it states that the allegations made against Drake are unfounded.

Kendrick Lamar performing at the Super Bowl (Patrick Smith via Getty Images)

Kendrick Lamar performing at the Super Bowl (Patrick Smith via Getty Images)

UMG previously released a statement regarding Drake’s allegations against them: “Not only are these claims untrue, but the notion that we would seek to harm the reputation of any artist—let alone Drake—is illogical.

“We have invested massively in his music and our employees around the world have worked tirelessly for many years to help him achieve historic commercial and personal financial success.

“Throughout his career, Drake has intentionally and successfully used UMG to distribute his music and poetry to engage in conventionally outrageous back-and-forth ‘rap battles’ to express his feelings about other artists.

“He now seeks to weaponize the legal process to silence an artist’s creative expression and to seek damages from [Universal] for distributing that artist’s music.”

UMG represent both Drake and Kendrick Lamar.

Super Bowl 2025 highlights

Donald Trump makes an appearance – and fans can’t work out if he was booed or cheered

Donald Trump became the first sitting president to attend a Super Bowl yesterday, but fans couldn’t make out if the POTUS was met with cheers or boos.

The camera panned to the 78-year-old during Jon Batiste’s rendition of the national anthem.

One fan wondered: “Did they cheer or boo Trump? Difficult to tell.”

Taylor Swift ‘aggressively booed’

While Trump seemed to be met with a mixed reaction, Swift was met with an overwhelming negative reception when she turned up to support her boyfriend Travis Kelce.

When her face appeared on screen at New Orleans’ Caesars Superdome, she appeared to say: “What’s going on?” as the crowd jeered her.

Trump, meanwhile, rubbed salt in the wound on Truth Social, writing: “The only one that had a tougher night than the Kansas City Chiefs was Taylor Swift. She got BOOED out of the Stadium. MAGA is very unforgiving!”

However, as many social media users pointed out, Swift was never going to go down particularly well in a stadium full of Eagles fans.

New Lilo & Stitch ad sees Stitch run riot in stadium

Like always, there were some major new movie trailers premiering during the game including Jurassic Park Rebirth, M3GAN 2.0 and Mission Impossible – The Final Reckoning.

By far the most popular though was the new ad for Lilo & Stitch, which saw the adorable little blue alien cause absolute chaos in the Super Bowl stadium.

Kendrick Lamar’s necklace and Samuel L. Jackson appearance

Lamar was also spotted wearing a necklace with a massive ‘a’ on it, a reference to his brutal ‘Not Like Us’ quip where he says of Drake and his team: “Tryna strike a chord and it’s probably A minor.”

Kendrick Lamar at the Super Bowl (Cindy Ord/Getty Images)

Kendrick Lamar at the Super Bowl (Cindy Ord/Getty Images)

Samuel L. Jackson, dressed up as Uncle Sam, also made a surprise appearance as Lamar’s emcee. The way he butted in by accusing Lamar of being ‘too ghetto’ was widely assumed to be a reference to a group of Republicans who wrote a letter to the Greater New Orleans Sports Foundation, demanding Lamar’s halftime show not be too ‘lewd’ or ‘offensive’.

Serena Williams’ cameo

One person few people expected to turn up during Kendrick Lamar’s set was Serena Williams, with the tennis star doing a ‘crip walk’ dance at the corner of the stage.

Not only was her appearance significant because she’s rumoured to have dated Drake, but she was also widely criticised for doing the same dance at Wimbledon to celebrate winning an Olympic gold medal in 2021. Many said the backlash against her was racist.

Williams wrote after the Super Bowl: “Man, I did not crip walk like that at Wimbledon. Ooh, I would’ve been fined.”

Drake issued statement over ‘certified p**dophile’ diss in song Kendrick Lamar performed at Super Bowl halftime show Read More
Resurfaced clip shows Gino D'Acampo making shocking joke about Holly Willoughby's genitals live-on-air

Resurfaced clip shows Gino D’Acampo making shocking joke about Holly Willoughby’s genitals live-on-air

Resurfaced clip shows Gino D'Acampo making shocking joke about Holly Willoughby's genitals live-on-air

At the time, it seemed like one of his standard ‘jokes’

A resurfaced clip shows Gino D’Acampo once making a shocking joke about Holly Willoughby while they were live on air.

The celebrity chef is currently facing accusations of ‘inappropriate and intimidating behaviour’ from dozens of people over the past 12 years, according to ITV News.

D’Acampo has ‘firmly denied’ the allegations made about him as production staff say they had ‘unacceptable’, ‘distressing’ and horrendous’ experiences with him.

And a pair who have had plenty of experience working with him on TV is, of course, Willoughby and Phillip Schofield.

One of his many previous appearances on This Morning has resurfaced online, as D’Acampo made a reference to Willoughby’s genitals.

Gino D'Acampo used Holly Willoughby's body as a map in a resurfaced This Morning clip (ITV)

Gino D’Acampo used Holly Willoughby’s body as a map in a resurfaced This Morning clip (ITV)

Back in 2021, the chef was discussing the death of ‘the father of Tiramisu’, Ado Campeol, as he went through the locations of Italian cities. But known for making plenty of innuendos on telly, he used the presenter’s body as a map.

He pointed across her shoulders and chest as he explained where Savoiardi biscuit comes from before Schofield said: “I’m really concerned if he’s going to talk about Sicily.”

“No, Sicily’s all the way down there!” the chef said as he continued referring to Willoughby: “But your belly button – I was born in Naples which is on your side but I went to school where the Vesuvius is.”

And this then led to what seemed like a pretty typical D’Acampo joke: “So, it’s more inland, so… er, I can technically say that I spent my youth training and playing around your vagina.”

Even used to his 'jokes', they still seemed shocked (ITV)

Even used to his ‘jokes’, they still seemed shocked (ITV)

This got a ‘oh my god’ from Willoughby as the presenters were left stunned before the chef backed up: “There is nothing wrong with that. It is just a word that everybody knows and that’s what I have been doing geographically.”

Schofield rounded off the joke as he said to the camera: “Morning Ofcom.”

What seemed like a standard D’Acampo joke at the time now has a little edge to it due to the allegations.

At the time, some viewers did reportedly slam on X that he was ‘going over the mark’, as they called it ‘not funny’ and ‘so disgusting’ as they were shocked it was ‘deemed ok to say’ live on air.

LADbible has contacted his team for comment on this resurfaced clip, and D’Acampo has denied allegations made against him as he said in a statement to ITV News: “I have been told by ITN news that allegations have been made about me acting inappropriately, some dating back over ten years ago.

He is facing a string of shocking allegations (Ricky Vigil M / Justin E Palmer/GC Images)

He is facing a string of shocking allegations (Ricky Vigil M / Justin E Palmer/GC Images)

“I have never been made aware of these matters previously and the allegations are firmly denied. I would not do anything that I thought would upset or distress anyone.

“This is simply not in my nature. I do not recognise the version of events being put to me. Not only have these allegations never been raised with me before, I have been repeatedly supported by executives at the highest level and was commissioned on prime-time programmes during the period in which it is now suggested I was acting inappropriately.

“I am a father, husband and have worked with well over 1,500 people on around 80 productions in my career, which I have been so proud of. I take such matters extremely seriously and the suggestion that I have acted in an improper way against is deeply upsetting.”

ITV provided a statement to LADbible, which reads: “ITV is completely committed to creating an environment where everyone is treated with respect and feels able to give of their best. Our promise to those we work with is that where a complaint is made, or serious concern raised, we will always investigate and if we find that something inappropriate has happened, we will take action.

“The same standards are expected of all production companies who make programmes on ITV’s behalf. It is production companies who have the primary responsibility for the duty of care of everyone they work with, both on and off screen, when making shows. We make clear our expectations of producers and have robust and comprehensive policies which we implement contractually.

The celebrity chef has denied the allegations (ITV)

The celebrity chef has denied the allegations (ITV)

“We have strengthened these policies in the last 5 years and have set up a dedicated Complaints Handling Unit in 2024 to manage any complaints we receive about on screen presenters and ensure ITV has a centralised view across different productions.

“The standards of behaviour that ITV expects are very clear. Everyone working with ITV is subject to ITV’s Code of Ethics and Conduct. At ITV we treat everyone with courtesy, fairness, dignity and respect and do not tolerate abusive behaviour of any form in the workplace. We have also reiterated our expectations of our on screen presenters’ behaviour through our Conduct and Standards Guidelines for On Screen Personalities issued in 2024. All of the concerns and complaints raised by those who have spoken to ITN describe behaviour which is inappropriate and unacceptable.

“Most of them were not reported to ITV at the time. Where issues have been raised with ITV action has been taken. We can only act where we know that concerns have been raised, and will now be following up on those that had not previously been reported to us.

Resurfaced clip shows Gino D’Acampo making shocking joke about Holly Willoughby’s genitals live-on-air Read More
Horrifying story of ‘radioactive man' who suffered one of the most painful deaths ever recorded

Horrifying story of ‘radioactive man’ who suffered one of the most painful deaths ever recorded

Horrifying story of ‘radioactive man' who suffered one of the most painful deaths ever recorded

Hisashi Ouchi’s death is a harrowing reminder about the capability of nuclear power

When it comes to the destructive power of nuclear energy, we’re all aware of the atomic bombs dropped on Hiroshima and Nagasaki, and the meltdown at the Chernobyl power plant.

But did you know about the man who was suffered some of the worst radiation burns in history after an accident at work?

This is the story of Hisashi Ouchi.

35-year-old Hisashi Ouchi (Public Domain)

35-year-old Hisashi Ouchi (Public Domain)

Ouchi worked at Tokaimura Nuclear Power Plant in Japan, a conversion facility which created the nuclear fuel rods for other locations.

30 September, 1999 began as any other work day would for Ouchi and his colleagues Masato Shinohara and Yutaka Yokokawa, who were unaware of how drastically their lives would change forever.

The three men were assigned to a task which required them to mix uranyl nitrate inside a huge metal vat, a task which is extremely dangerous. Unfortunately the men had little experience in handling such a volatile substance and made a miscalculation while mixing the harmful liquids – it would later be revealed the group had used16kg of uranium, 13.6kg over the limit, – which led to disaster.

The men witnessed a shocking blue flash as dangerous amounts of radiation and gamma rays were released into the atmosphere from the uncontrolled reaction – which is not good news.

All three men immediately received high does of radiation, with Yokokawa, who was the furthest away, absorbing 3,000 millisieverts (mSv) of radiation.

Tokaimura Nuclear Power Plant, Japan(Public Domain)

Tokaimura Nuclear Power Plant, Japan(Public Domain)

Shinohara absorbed 10,000 mSv while Ouchi, who had his body pressed up against the side of the tank when the accident occurred, received a dose of 17,000 mSv.

To put this into perspective, the international radiation safety limit for those working around radiation is 20 mSv per person, per year. Meanwhile the dose absorbed by emergency responders at Chernobyl was between 20 to 500 mSv.

A dose of 5,000 mSv is considered fatal, which means that Ouchi received three times the fatal dose, and Shinohara double the amount.

As the worst effected of the three, Ouchi was the first to experience the horrifying symptoms of radiation poisoning.

Ouchi was transferred to a hospital in Tokyo where he would remain alive for 83 more days, in unimaginable pain.

Upon arrival at hospital Ouchi appeared initially healthy, but he would swiftly deteriorate as the radiation began to destroy his body.

Ouchi as the radiation began to impact his body (YouTube/Peaked Interest)

Ouchi as the radiation began to impact his body (YouTube/Peaked Interest)

Ouchi’s white blood cell count plummeted completely, meaning he was also now completely vulnerable to infection as he no longer had an immune system. Doctors would make desperate attempts to save his life at the insistence of his family, despite the unbearable agony.

He underwent multiple skin grafts, blood transfusions, and even stem cell transplants – but none of this was able to prevent the inevitable from happening.

On his 59th day in hospital, Ouchi would suffer three heart attacks, but was revived upon the request of his relatives.

His torment would finally come to an end on 21 December when he passed away from multiple organ failure. He was just 35-years-old.

Shinohara would later pass away in 2000 from multiple organ failure at the age of 40.

Horrifying story of ‘radioactive man’ who suffered one of the most painful deaths ever recorded Read More
President Trump mocks Taylor Swift on social media after the singer is booed at the Super Bowl

President Trump mocks Taylor Swift on social media after the singer is booed at the Super Bowl

President Trump mocks Taylor Swift on social media after the singer is booed at the Super Bowl

One would think the president had better things to do than post about celebrities

Donald Trump has been making fun of Taylor Swift after she was booed at the Super Bowl.

He became the first sitting president to attend a Super Bowl, and given the mixed reception of cheers and boos he seemed to get from the crowd when the cameras were on him, he’s rather throwing stones at Swift from a glass house here.

Swift’s boyfriend is Kansas City Chiefs tight end Travis Kelce, whose team lost to the Philadelphia Eagles to miss out on winning the Super Bowl three times in a row.

Since she’s so associated with the Chiefs when she ended up on the screen, the legion of Eagles fans packing out the stadium started to ‘aggressively boo’ her, leaving the singer to seemingly ask ‘what’s going on?’ amidst the noise.

Trump has had quite the feud with Swift and once posted ‘I HATE TAYLOR SWIFT’ after she said she would be voting against him at the recent US election.

The stadium was full of Eagles fans, and since Swift is dating a Chiefs player you can guess what reception she got (Jamie Squire/Getty Images)

The stadium was full of Eagles fans, and since Swift is dating a Chiefs player you can guess what reception she got (Jamie Squire/Getty Images)

She didn’t criticise him in her post last year saying she’d be voting for Kamala Harris, instead writing that she was voting ‘for the rights and causes I believe need a warrior to champion them’.

In the aftermath of the Super Bowl, it seems that Trump decided the best use of his presidential time was to share posts on Truth Social comparing the crowd reactions they got.

He posted a video of himself getting some cheers alongside a video of Swift being loudly booed, then shared someone else’s post that said: “Trump gets massive cheers at the Super Bowl while Taylor Swift gets booed.

“The world is healing!”

Not content to just do that, Trump then went back in for another dig at the singer on his own social media platform, but not before declaring that he didn’t want the US to make any more pennies.

On the subject of currency, he wrote: “For far too long the United States has minted pennies which literally cost us more than 2 cents. This is so wasteful! I have instructed my Secretary of the US Treasury to stop producing new pennies. Let’s rip the waste out of our great nations budget, even if it’s a penny at a time.”

Two hours later he returned to the subject of Swift, posting: “The only one that had a tougher night than the Kansas City Chiefs was Taylor Swift. She got BOOED out of the Stadium. MAGA is very unforgiving!”

He went back in for another dig at Swift. (TruthSocial/@realDonaldTrump)

He went back in for another dig at Swift. (TruthSocial/@realDonaldTrump)

Trump didn’t stick around to watch the end of the game, leaving shortly after halftime and a show in which people think Kendrick Lamar took a chance to make fun of the president.

Samuel L. Jackson dressed as American mascot Uncle Sam welcomed Kendrick onto the stage to perform ‘Not Like Us’, while Jackson then told the rapper ‘he’s too ghetto’ and then shouting ‘Yes! America wants slow chill music’ when he changed songs.

President Trump mocks Taylor Swift on social media after the singer is booed at the Super Bowl Read More
Why Kendrick Lamar didn’t get paid for the Super Bowl halftime show last night despite unbelievable performance

Why Kendrick Lamar didn’t get paid for the Super Bowl halftime show last night despite unbelievable performance

Why Kendrick Lamar didn’t get paid for the Super Bowl halftime show last night despite unbelievable performance

Kendrick Lamar completely bossed the Super Bowl LIX halftime show alongside SZA

Kendrick Lamar performed one of the best halftime shows of all time at Super Bowl LIX on Sunday (9 February).

On the field, however, the Philadelphia Eagles beat the Kansas City Chiefs 40-22 to win the Super Bowl in what turned out to be a massive shock.

On the stage though, Kendrick brought out his sidekick SZA as the pair pretty much killed it with countless classics, one after the other.

The rapper, 37, even performed the ‘Not Like Us’ diss track, all while Drake’s lawyers have filed a defamation lawsuit against record label Universal Music Group.

Although he let the crowd sing the most controversial lyric from the diss track, where he called the Canadian a ‘certified p**dophile’.

But without naming Kendrick in the suit, it alleges that the claims in the song were baseless and harmful to his career.

Universal also said Drake’s allegations are false.

Meanwhile, it might come as a bit of a shock that the Compton MC is unlikely to receive a single penny for his performance.

Why Kendrick Lamar hasn’t been paid for headlining the Super Bowl LIX halftime show

Kendrick Lamar completely bossed the Super Bowl LIX halftime show (Cindy Ord/Getty Images)

Kendrick Lamar completely bossed the Super Bowl LIX halftime show (Cindy Ord/Getty Images)

Every single year, the NFL refuses to pay the artist directly, but what they will do is cover expenses and production costs, to an extent, reports Forbes.

But given how expensive it can be to run a show, some musicians have reportedly spent their own money to have it exactly how they want.

In 2021, The Weeknd was said to have thrown a whopping $7 million (£5.7 million) at his set, while Dr Dre reportedly also spent ‘millions’ of his own money a year later.

But this is far from a charity gig, after last year 129.3 million tuned in to Usher’s halftime performance, which boosted his Spotify streams by 550 percent.

When it comes to Kendrick, he performed ‘Not Like Us’ on the night, which has already passed a billion on Spotify alone, and is expected to rack up some more numbers in the aftermath.

It’s not the first time Kendrick has performed at the Super Bowl

One of the best Super Bowl halftime moments ever (Ronald Martinez/Getty Images)

One of the best Super Bowl halftime moments ever (Ronald Martinez/Getty Images)

Fans might remember when Dr Dre brought out the likes of Kendrick, Snoop Dogg, Eminem, Mary J. Blige, and even 50 Cent in 2022.

It was truly a legendary moment, with people calling it ‘the best halftime show ever’.

“The opportunity to perform at the Super Bowl halftime show, and to do it in my own backyard, will be one of the biggest thrills of my career,” said Dre before the show.

Why Kendrick Lamar didn’t get paid for the Super Bowl halftime show last night despite unbelievable performance Read More
Serena Williams addresses doing 'crip walk' after making Super Bowl appearance during Kendrick Lamar halftime show

Serena Williams addresses doing ‘crip walk’ after making Super Bowl appearance during Kendrick Lamar halftime show

Serena Williams addresses doing 'crip walk' after making Super Bowl appearance during Kendrick Lamar halftime show

Serena Williams danced onstage with Kendrick Lamar during his Super Bowl halftime performance

The tennis star busted out the dance move which was created by first-generation Crip member Robert ‘Sugar Bear’ Jackson in the 70s.

“Man I did not crip walk like that at Wimbledon, I would’ve been fined,” Williams joked in a video she shared on social media.

Williams, who was rumoured to have dated Drake in 2011, took to the stage as Kendrick performed his diss track aimed at the Canadian rapper.

“Kendrick getting Serena williams to crip walk while performing Not Like Us is nasty work,” one viewer tweeted.

As another added: “The Serena Williams crip walk during They Not Like Us was a wild flex by Kendrick.”

Kendrick Lamar did not hold back (Fox)

Kendrick Lamar did not hold back (Fox)

On the night, however, Kendrick left out the most controversial lyric from the diss track, leaving the audience to say it for him.

“Say, Drake, I hear you like ’em young / You better not ever go to cell block one / To any b**ch that talk to him and they in love / Just make sure you hide your lil’ sister from him,” he rapped.

“They tell me Chubbs the only one that get your hand-me-downs / And Party at the party playin’ with his nose now / And Baka got a weird case, why is he around? / Certified Lover Boy? Certified (missed out ‘p**dophiles’ lyric).”

“Why you trollin’ like a b**ch? / Ain’t you tired? / Tryna strike a chord and it’s probably A-minorrrrrr,” Kendrick added on the track which has amassed over a billion streams on Spotify.

As expected, much of the crowd sang along to the record, which recently picked up multiple Grammy Awards, including Record of the Year and Song of the Year.

Drake has continued to deny the allegations, and responded in ‘The Heart Part 6’: “I never been with no one underage but now I understand why this the angle that you really mess with / Just for clarity, I feel disgusted, I’m too respected. If I was f**king young girls, I promise I’d a been arrested / I’m way too famous for this s**t you just suggested.”

Legal action

Drake’s legal team has filed a defamation lawsuit against his own record label Universal Music Group for releasing ‘Not Like Us’.

Without naming Kendrick in the suit, it alleges that the claims in the song were baseless and harmful to his career.

Universal, which has been Drake’s record label for over a decade, said: “Not only are these claims untrue, but the notion that we would seek to harm the reputation of any artist – let alone Drake – is illogical.”

Serena Williams addresses doing ‘crip walk’ after making Super Bowl appearance during Kendrick Lamar halftime show Read More
Kanye West releases bizarre Super Bowl ad that he 'had to shoot on his iPhone'

Kanye West releases bizarre Super Bowl ad that he ‘had to shoot on his iPhone’

Kanye West releases bizarre Super Bowl ad that he 'had to shoot on his iPhone'

The Super Bowl advert from Ye comes just one week after he and wife Bianca Censori went viral for her revealing Grammys dress

Kanye West has issued another bizarre Super Bowl advert that he filmed on his iPhone while getting new teeth.

The music mogul, who recently went viral for wife Bianca Censori’s Grammys outfit, bought a 30-second ad for Super Bowl LIX.

Airing in the second quarter of the big match between the Kansas City Chiefs and Philadelphia Eagles, it showed West in a medical facility wearing sunglasses inside.

“What’s up guys. I spent all the money for the commercial on these new teeth,” West – who is officially known by Ye – said in the clip.

Kanye West filmed his own Super Bowl advert (Bellocqimages/Bauer-Griffin/GC Images)

Kanye West filmed his own Super Bowl advert (Bellocqimages/Bauer-Griffin/GC Images)

“So once again I had to shoot it on the iPhone.

“Erm… uhm…. go to Yeezy.com.”

Fans were divided on the shoot, with one posting: “This dude got too much money and time on his hands man.”

A second said: “What the hell is going on?”

And a third wrote: “LMAO WTF IS GOING ON.”

A fourth added: “Bro got too much free time, wtf. This guy man.”

West and Bianca Censori a week ago at the Grammys (Axelle/Bauer-Griffin/FilmMagic)

West and Bianca Censori a week ago at the Grammys (Axelle/Bauer-Griffin/FilmMagic)

Advert slots for the 2025 Super Bowl have been selling for up to $8 million (£6.4m).

That means that every second of footage sets back the buyer a staggering $266,666 (£213,000).

Last year, 47-year-old Ye also bought another 30-second spot that he filmed himself.

Seemingly shot inside a car he was riding in, it showed him speaking to the front camera of his phone.

Back then, he said: “Hey y’all, this is Ye, and this is my commercial.

“And since we spent all the money on the commercial spot, we actually – we didn’t spend any money on the actual commercial.

“But the idea is I want you to go to Yeezy.com.

“I’m gonna write it at the bottom of the screen and I got some shoes and hmmm… that’s it.”

For those living under a rock, Yeezy is West’s media and fashion brand.

His ex-wife Kim Kardashian worked on the brand while they were married, with the reality TV star also starring as the main model in campaigns by the Yeezy team.

Yeezy used to have a collaboration with Adidas from 2015 until 2022 but it was ended by the German company after the rapper made antisemitic comments when speaking to media outlets.

If for 2025 West has truly spent millions on a new set of teeth, he’ll be hoping he never has to replace them.

I’d personally be wanting encrusted diamonds alongside that but each to their own.

Most controversial Super Bowl ads

Super Bowl adverts have become almost as anticipated as the game itself, with brands willing to fork out millions to secure a coveted spot during the event. However, over the years, some ads have caused controversy, provoking heated debates and public backlash.

Let’s take a look back at some of the most controversial Super Bowl ads…

Carl’s Jr.: All Natural Burger (2015)

Featuring model Charlotte McKinney walking through a market wearing little clothing and gaining a lot of attention from men, the fast food chain’s ad was criticised for objectifying women.

PETA: Last Longer (2016)

For the 2016 Super Bowl, PETA submitted a racy ad that compared the sexual stamina of a meat-eating couple and a vegan couple. It ultimately didn’t make the cut as it was deemed too explicit for TV.

GoDaddy: Journey Home (2015)

The controversial ad followed a puppy’s journey home after falling off a pick-up truck, only to find that his owners had sold him using a GoDaddy site.

After receiving backlash from animal rights organisations, GoDaddy’s then-CEO Blake Irving announced: “What should have been a fun and funny ad clearly missed the mark and we will not air it.”

84 Lumber: The Journey Begins (2017)

Depicting a Mexican woman and her daughter’s journey to the US, 84 Lumber was accused of supporting illegal immigration.

According to the company, the ad’s first cut, in which the pair were blocked by a ‘wall’, was considered ‘too controversial’ to air by Fox.

Responding to the backlash, 84 Lumber said: “We do not condone illegal immigration. The journey of the mother and daughter symbolises grit, dedication and sacrifice. Characteristics that we look for in our people at 84 Lumber. President Trump has previously said there should be a ‘big beautiful door in the wall so that people can come into this country legally’. We couldn’t agree more.”

It ultimately went with a 90-second clip that showcased key moments of the journey, with instructions to ‘see the conclusion at Journey84.com’.

Groupon: Save the Money – Tibet (2011)

Groupon’s ad received criticism after appearing to make light of Tibet’s political situation.

“The Tibetan people are in trouble,” actor Timothy Hutton said in a voiceover. “Their very culture is in jeopardy.”

Cutting to a shot of Hutton in a restaurant, he added: “But they still whip up an amazing fish curry. And since 200 of us bought on Groupon.com, we’re getting $30 worth of Tibetan food for just $15.”

General Motors: Robot (2007)

The 60-second ad showed an assembly line robot jumping off a bridge after being dismissed by General Motors.

Although it turned out to be a dream, viewers slammed the visual depiction of suicide and the American Foundation for Suicide Prevention called it ‘inappropriate’.

Nationwide: Boy (2015)

Nationwide’s tragic ad features a young boy talking about the life experiences he’ll never get to have because he died in an accident.

After being met with outrage from unsuspecting viewers, the company said the message ‘was to start a conversation, not sell insurance’.

“We want to build awareness of an issue that is near and dear to all of us-the safety and well being of our children,” it added.

Groupon: Save the Money – Rainforest (2011)

Part of the same campaign as Groupon’s Tibet ad, the Elizabeth Hurley-fronted advert was accused of trivalising Brazil’s deforestation after seemingly comparing it to a Brazilian bikini wax.

Kanye West releases bizarre Super Bowl ad that he ‘had to shoot on his iPhone’ Read More
Fans 'work out' three-word comment Taylor Swift made as she was filmed being booed at the Super Bowl

Fans ‘work out’ three-word comment Taylor Swift made as she was filmed being booed at the Super Bowl

Fans 'work out' three-word comment Taylor Swift made as she was filmed being booed at the Super Bowl

Taylor Swift attended the Super Bowl to support her boyfriend Travis Kelce

Fans reckon they have ‘worked out’ the three-word comment Taylor Swift made when she ‘showed up on the big screen and got booed aggressively’.

The superstar singer, 35, was at the Super Bowl to support her boyfriend and Kansas City Chiefs tight end Travis Kelce as they took on the Philadelphia Eagles at the Caesars Superdome in New Orleans, Louisiana.

Swift, who has been a frequent presence at Chiefs games, was likely also there to cheer on her ‘Bad Blood’ collaborator Kendrick Lamar and his highly anticipated halftime show.

Over on X, however, NFL reporter Ari Meirov has shared a video of the reaction Swift got when she appeared on the big screen alongside Ice Spice.

“Taylor Swift got showed on the big screen and got booed aggressively,” he penned, as the musician appeared to ask “What’s going on?” when it happened.

Taylor Swift attended the Super Bowl to support her boyfriend Travis Kelce (Gregory Shamus/Getty Images)

Taylor Swift attended the Super Bowl to support her boyfriend Travis Kelce (Gregory Shamus/Getty Images)

I mean, the boos probably came from Eagles fans, finally hoping to come out on top after facing the Chiefs for the second time in three seasons.

Commenting on the clip, one person wrote: “Is she really so oblivious? The NFL fan base isn’t her fanbase. Why would people cheer for her?”

“What exactly did she do to everyone?” a fan also questioned.

LADbible has contacted representatives for Taylor Swift for comment.

This comes after Kelce, 35, welcomed the announcement earlier this week that Donald Trump would be attending the Super Bowl.

Although Trump – who became the first sitting US president to attend a Super Bowl game – previously said on Truth Social that he ‘hated’ Swift, who endorsed Kamala Harris at the presidential election.

“That’s awesome, it’s a great honour,” the NFL star said. “No matter who the president is, I know I’m excited because it’s the biggest game of my life.

“Having the president there, it’s the best country in the world and that’s pretty cool.”

Meanwhile, Super Bowl viewers were a little divided at what happened when the camera panned to Trump during the national anthem before the game started.

When Jon Batiste was singing the American anthem, the broadcast showed Trump taking his seat in the stands and some thought he was getting booed.

Donald Trump was at the Super Bowl (Fox)

Donald Trump was at the Super Bowl (Fox)

“Y’all didn’t boo at Donald Trump loud enough,” one person said on X.

“That was pretty s**tty to show Trump during Jon Batiste singing the National Anthem, forced me and half of America to boo,” a second penned.

However, others couldn’t work out if it was a boo or a cheer.

Someone else said: “Did they cheer or boo Trump? Difficult to tell.”

As another echoed: “Did they boo or cheer Trump at the #SuperBowlLIX?”

All the celebs at 2025 Super Bowl

Jay-Z, Blue Ivy Carter and Rumi Carter

Jay-Z was joined by two of his and Beyoncé's three children (Kevin Mazur/Getty Images for Roc Nation)

Jay-Z was joined by two of his and Beyoncé’s three children (Kevin Mazur/Getty Images for Roc Nation)

Pete Davidson

Pete Davidson posed with cheerleaders before the match (Gregory Shamus/Getty Images)

Pete Davidson posed with cheerleaders before the match (Gregory Shamus/Getty Images)

Taylor Swift and Ice Spice

Taylor Swift was joined with rapper Ice Spice and friend Ashley Avignone (Jamie Squire/Getty Images)

Taylor Swift was joined with rapper Ice Spice and friend Ashley Avignone (Jamie Squire/Getty Images)

Sir Paul McCartney

Sir Paul McCartney could be seen enjoying himself in the crowd (Instagram/@NFL)

Sir Paul McCartney could be seen enjoying himself in the crowd (Instagram/@NFL)

Kevin Costner

Yellowstone star Kevin Costner was snapped pitchside (Gregory Shamus/Getty Images)

Yellowstone star Kevin Costner was snapped pitchside (Gregory Shamus/Getty Images)

Lionel Messi

Keleigh Sperry Teller and Miles Teller
Keleigh Sperry Teller and Miles Teller (Kevin Mazur/Getty Images for Roc Nation)

Keleigh Sperry Teller and Miles Teller (Kevin Mazur/Getty Images for Roc Nation)

Tom Brady

Tom Brady won seven Super Bowls during his career (Emilee Chinn/Getty Images)

Tom Brady won seven Super Bowls during his career (Emilee Chinn/Getty Images)

Jon Hamm

Bradley Cooper
Bradley Cooper announced the Philadelphia Eagles to the pitch (Emilee Chinn/Getty Images)

Bradley Cooper announced the Philadelphia Eagles to the pitch (Emilee Chinn/Getty Images)

Donald Trump

Donald Trump is the first sitting president to attend a Super Bowl (Bob Kupbens/Icon Sportswire via Getty Images)

Donald Trump is the first sitting president to attend a Super Bowl (Bob Kupbens/Icon Sportswire via Getty Images)

Paul Rudd

Paul Rudd is a loyal Kansas City Chiefs fan (Cooper Neill/Getty Images)

Paul Rudd is a loyal Kansas City Chiefs fan (Cooper Neill/Getty Images)

Tim Cook

The Apple CEO was spotted before the game (Jamie Squire/Getty Images)

The Apple CEO was spotted before the game (Jamie Squire/Getty Images)

Serena Williams

Serena Williams also made a surprise cameo during Kendrick Lamar's halftime show (Instagram/@serenawilliams)

Serena Williams also made a surprise cameo during Kendrick Lamar’s halftime show (Instagram/@serenawilliams)

Louis Tomlinson

Former One Direction star Louis Tomlinson made an appearance (Cindy Ord/Getty Images)

Former One Direction star Louis Tomlinson made an appearance (Cindy Ord/Getty Images)

Terry Crews

Terry Crews joined by his wife Rebecca (Cindy Ord/Getty Images)

Terry Crews joined by his wife Rebecca (Cindy Ord/Getty Images)

Jill Biden

The former first lady is a longtime Philadelphia Eagles fan (Instagram/@drbiden

The former first lady is a longtime Philadelphia Eagles fan (Instagram/@drbiden

Brendan Fraser

Actor Brendan Fraser attended the game (Christopher Polk/Penske Media via Getty Images)

Actor Brendan Fraser attended the game (Christopher Polk/Penske Media via Getty Images)

Adam Sandler

Orlando Bloom
Orlando Bloom shared a photo of his son at the Super Bowl (Instagram/@orlandobloom)

Orlando Bloom shared a photo of his son at the Super Bowl (Instagram/@orlandobloom)

Tinashe

(Christopher Polk/Penske Media via Getty Images)

(Christopher Polk/Penske Media via Getty Images)

Brenda Song and Macaulay Culkin

Doechii and Lady Gaga
Doechii shared pics of the pair on social media (X/@officialdoechii)

Doechii shared pics of the pair on social media (X/@officialdoechii)

Fans ‘work out’ three-word comment Taylor Swift made as she was filmed being booed at the Super Bowl Read More
Super Bowl viewers divided at what happened when camera panned to Donald Trump during national anthem

Super Bowl viewers divided at what happened when camera panned to Donald Trump during national anthem

Super Bowl viewers divided at what happened when camera panned to Donald Trump during national anthem

Donald Trump is the first sitting US president to attend a Super Bowl

It seems Super Bowl viewers are a little divided at what happened when the camera panned to Donald Trump during the national anthem.

The 78-year-old is the first sitting US president to attend a Super Bowl as the Kansas City Chiefs take on the Philadelphia Eagles at the New Orleans Superdome this evening (9 February).

In the build-up to the game, Jon Batiste was belting out the American anthem, as the camera showed Trump take his seat in the stands alongside his daughter Ivanka.

But while the Grammy-winning singer was performing, some fans thought the new president was getting booed by people in the crowd.

Jon Batiste sang the national anthem (Fox)

Jon Batiste sang the national anthem (Fox)

“Y’all didn’t boo at Donald Trump loud enough,” one person said over on X.

A second penned: “That was pretty s**tty to show Trump during Jon Batiste singing the National Anthem, forced me and half of America to boo.”

However, others couldn’t work out if it was a boo or a cheer.

Someone else wrote: “Did they cheer or boo Trump? Difficult to tell.”

As another echoed: “Did they boo or cheer Trump at the #SuperBowlLIX?”

Donald Trump becomes the first sitting president to attend a Super Bowl

Donald Trump saluted as the national anthem was being sang (Fox)

Donald Trump saluted as the national anthem was being sang (Fox)

“I look forward to joining the fans in New Orleans for Super Bowl LIX to cheer on two great teams – the Kansas City Chiefs and the Philadelphia Eagles – as they battle for the National Football League’s Vince Lombardi Trophy,” Trump said in a statement before the game.

“The coaches, players, and team staff on the field tonight represent the best of the best in professional football, but they also embody the best of the American Dream.

“Their hard work, dedication, and tenacity is admirable, and their individual journeys are as inspiring as the drive and determination that has led them to this extraordinary moment.

“They also represent the hopes and dreams of our Nation’s young athletes as we restore safety and fairness in sports and equal opportunities among their teams.

“Football is America’s most popular sport – for good reason – it fosters a sense of national unity, bringing families, friends, and fans together and strengthening communities.

“This annual tradition transcends our differences and personifies our shared patriotic values of family, faith, and freedom heroically defended by our military service members, law enforcement officers, and first responders.

“We value their devotion to protecting our great Nation and salute their selfless service.”
Super Bowl viewers divided at what happened when camera panned to Donald Trump during national anthem Read More
Viewers in stitches as Jon Hamm makes huge mistake in bizarre Super Bowl moment

Viewers in stitches as Jon Hamm makes huge mistake in bizarre Super Bowl moment

Viewers in stitches as Jon Hamm makes huge mistake in bizarre Super Bowl moment

Super Bowl LIX saw the Kansas City Chiefs and Philadelphia Eagles welcomed onto the pitch by Jon Hamm and Bradley Cooper, respectively

Super Bowl LIX has arrived and viewers have been left bemused after the first ‘battle’ was won by Bradley Cooper over his fellow actor Jon Hamm.

The two seasoned heavyweights of Hollywood took to the microphone on the Caesars Superdome pitch in New Orleans to welcome their respective teams out from the locker rooms.

Hamm, a Kansas City Chiefs fan, hyped the 75,000-strong crowd as he welcomed the two-time defending Super Bowl champions who are on the quest for a historic ‘three-peat’.

On the flip side, Cooper was there to welcome his Philadelphia Eagles to the pitch.

Bradley Cooper announced the Eagles to the pitch (Emilee Chinn/Getty Images)

Bradley Cooper announced the Eagles to the pitch (Emilee Chinn/Getty Images)

And given how the two actors did in the promo of their respective teams, fans think the first battle between the two teams was easily won by The Hangover star.

Mad Men’s Hamm said: “Make some noise for your two-time defending Super Bowl champions.”

The problem for the 53-year-old was that his voice squeaked pretty noticeably during the saying of ‘super’ – with the crowd booing the entrance quite noticeably.

In comparison, Cooper looked a little more composed and fans said he easily got the crowd more hyped for the Eagles – probably giving us more of an indication of how many fans for each team are in the stadium.

“The first battle of the day. Bradley Cooper vs Jon Hamm,” one fan said over on X (formerly Twitter).

“Eagles 1, Chiefs 0.”

Jon Hamm's voice squeaked in a vital moment (Fox)

Jon Hamm’s voice squeaked in a vital moment (Fox)

A second wrote: “Bradley Cooper > Jon Hamm by a billion light years.”

And a third added: “Jon Hamm Squeaked so Bradley Cooper could Squawk.”

Another viewer took a different slant, writing ‘Jon Hamm and Bradley Cooper seeing each other at the next red carpet’ while sharing a gif of The Rock and Hulk Hogan staring each other down during their WWE days.

And someone else joked: “The Chiefs and Eagles should be required to put in Jon Hamm and Bradley Cooper for one snap just to see what happens.”

The Chiefs were the slight favourites going into the big match, with the Eagles looking for revenge from when they lost in the 2023 Super Bowl to the very same team.

There are also rumours this could well be Chiefs superstar Travis Kelce’s final ever game in the NFL, with the veteran looking at opportunities outside of his playing game.

His brother, Jason Kelce, played for the Eagles and against Travis in the 2023 Super Bowl. Both of them are regarded as the finest of their generation in their respective positions.

Viewers in stitches as Jon Hamm makes huge mistake in bizarre Super Bowl moment Read More